In 1926, 6-foot-7 Arctic explorer and, from the looks of things, polar bear cosplayer, Peter Freuchen, once freed himself from an avalanche using a chisel fashioned from his own frozen feces.

In 1926, 6-foot-7 Arctic explorer and, from the looks of things, polar bear cosplayer, Peter Freuchen, once freed himself from an avalanche using a chisel fashioned from his own frozen feces. He then hiked three hours back to camp and clipped off his frostbitten toes with a pair of pliers—and ate them. (Kidding. He didn’t eat them. But that would be pretty cool.)

Since that scatological survival stunt, there has been no shortage of naysayers attempting to debunk this larger-than-life myth. And though I have my doubts, I like the idea of someone willing to reach down into the “muck” and produce something useful with the resources that they have. In the end, isn’t the idea greater than what actually happened anyway? (e.g., fajitas, hot yoga, going commando, sex in the shower, hammer pants)

When you find yourself with not much more than your wits and resourcefulness, limitations lead to inspiration. That’s where the good stuff comes from—the interesting stuff, the kind of things that people relate to, the stories that people want to hear and see. I want to work with smart people who share that same passion for their craft and are hungry to tell brave stories for brands with no BS.