Your Health Idaho

Health insurance isn’t a fun thing to buy, but if something does happen, you’re glad that you have it. Idaho’s health insurance exchange, Your Health Idaho, was established in 2013. By highlighting relatable human truths about health insurance and health care, we were able to communicate the wide selection of plans, pricing, and the possibility of saving on premiums with a tax credit. Despite being a politically-charged topic in a predominantly conservative state, enrollment per capita compared to other states has consistently ranked near the top.