Crucial VS
Working with agency Mitchell + Palmer and their client, Crucial, makers of memory and storage solutions, we created the campaign VS (Versus) to target gamers and creatives. VS was born from the notion that good storytelling has an inherent conflict that takes the protagonist and the audience on a journey of transformation. Deliverables included :60 TV, doc-style interviews with Crucial's gaming and creative ambassadors, a landing page, social media and paid digital. As with all commercial creative endeavors, many players were involved in the making. Special thanks to Joe Quatrone, ECD at Mitchell + Palmer. Director: Andy Anderson. Featured photographer: Paris Visone.
Crucial VS Landing Page
